About this site
💡 What You’ll Find Here
Welcome to OptiMinded—a blog about building modern digital experiences with Optimizely, Next.js, and .NET.
Here, I write about the things that actually make platforms work: headless architecture, CMS strategy, performance tuning, content workflows, and the occasional strong opinion on developer experience.
Expect deep dives, code examples, architecture diagrams, and real talk about what works (and what doesn’t) when building composable systems in the wild.
đź‘‹ About Me
I’m Matthew Damon, Director of Engineering and an Optimizely MVP.
I’ve led teams building large-scale websites, integrated commerce systems, and cloud-native applications—always with a focus on blending content and code in a way that delivers results. I love working at the intersection of tech and strategy, especially when it helps dev teams and marketing teams move faster together.
This blog helps me stay sharp, share what I’ve learned, and give back to the community that helped shape my career.
🧰 Tools I Use Most
- CMS/Commerce: Optimizely CMS & Commerce, Content Graph, DXP
- Frontend: Next.js, TypeScript, Tailwind, URQL
- Backend: .NET 8, ASP.NET Core, EF Core
- Infra/DevOps: Azure App Services, GitHub Actions, Azure DevOps, Application Insights